Revolutionizing Gender Based Marketing PBL Project

Originally developed by
Merissa Sadler (View Original)

Revolutionizing Gender Based Marketing PBL Project

What are the current advertising trends? Have the times changed? Do they reflect modern day society? How does the study of buyer behavior drive the marketing world? All these questions and more will be analyzed, discussed and presented in this series of project based lessons. Students will explore what drives buyer behavior and study their motivations, explore the world of vintage advertising, investigate the current advertising trends and how the roles of gender are depicted. Students will then create their own advertisements that support role reversal and the gender bending movement of the modern world. This project is brought to you by Merissa Sadler with support from the CTE Online curriculum leadership team and detailed coordination provided by Team Lead Mina Greas.
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