Persuasive Commercial - Media Design 2 PBL Project

Contributed By

California Educators Together

Originally developed by

CTE Online Admin (View Original)

License

CC BY-SA

Standards

California Common Core State Standards - English Language Arts

RST.9-10.8 Assess the extent to which the reasoning and evidence in a text support the author's claim or a recommendation for solving a scientific or technical problem.
WHST.9-10.6 Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology's capacity to link to other information and to display information flexibly and dynamically.
WHST.11-12.4 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
W.9-10.8 Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation including footnotes and endnotes.
RST.9-10.3 Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.

Persuasive Commercial - Media Design 2 PBL Project

This is a 4 week project enabling students to apply their persuasive writing skills acquired in English class. Students will have the opportunity to choose a product that they will "sell" through a storytelling technique. This project can be a pure filmmaking project or depending on where students are at in their curriculum a mix of live action, animation and special efx. Approach 1: Students will create a cereal box. They can use Photoshop or collage to create their own cereal brand/ Or students will select their own product to use. Students will team up to create the script and shoot their commercial. Students will edit video with voice over and music added to complete commercial and add still at end of product. Approach 2: Students choose their product and write a script and animated commercial using 2D or 3D animation. Once students have refined their skills they could approach a non-profit and work with an actual client to produce a commercial for them. Potential tools: -Photoshop -Premiere -Aftereffects -Flash -Google Sketchup -Source Filmmaker (do not download Film maker during school it is a 7.5 gig download - yes I found this out the hard way with a call from tech - whoops) Essentially you can use any tool that is available to you. I will attach a list of free resources you can use. Careers: http://www.careerinfonet.org/occ_rep_vidpopup.asp?soccode=274032&matchVideo=27-4032.00 27-4032.00 - Film and Video Editors 27-1014.00 - Multimedia Artists and Animators 27-1011.00 - Art Directors Approximately 4 weeks