Sports today is big business with a loyal fan base who follow their favorite teams through a multitude of media channels, websites and programs. What impact does brand identities have for cities with professional sport teams? Professional sports makes a major impact a city’s economic potential and the team branding affects the identity and civic pride of its communities and residents. Branding is key to establishing an identity, creating a fan base, and generating a substantial income. Without solid branding, many teams would fail to rally the support they need to succeed.
This project is brought to you by Sid Llera (CTE) with support from the CTE Online curriculum leadership team and detailed coordination provided by the Course Team Lead Gayle Nicholls-Ali.
