School Promotional Video - Advanced Digital Video Production PBL Project

Contributed By

California Educators Together

Originally developed by

CTE Online Admin (View Original)

License

CC BY-SA

Standards

California Common Core State Standards - English Language Arts

SL.7.1 Engage effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grade 7 topics, texts, and issues, building on others' ideas and expressing their own clearly.
W.11-12.7 Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
SL.11-12.5 Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.

School Promotional Video - Advanced Digital Video Production PBL Project

Students will define a target audience and tailor a school promotional video to meet the needs of that audience. Students will shoot, write, edit and export a video for a school website and DVD presenation. The finished product will be used at incoming student orientation meetings, community events and school website. Professional organizations, such as corporations, hospitals and municipalities, promote their companies, products and industries with these types of videos. Students who master this unit will understand how video and message are developed to meet the needs of the organization. Approximately 4 weeks