Marketing Faux Pas! Globalization through International Marketing PBL Project
“Accordingly, globalization is not only something that will concern and threaten us in the future, but something
that is taking place in the present and to which we must first open our eyes.”--Ulrich Beck
Grant the opportunity to your students to "open their eyes" to other cultures and learn about different countries while becoming a better, more aware global citizen.
In this series of 4 lessons, students will study International Marketing disasters, be introduced to proper International Market Research, conduct research on foreign countries and present their findings to a fictional Board of Directors of Legit Marketing Inc.
This unit is brought to you by Merissa Sadler (Marketing, Sales & Service; World Languages) with support from the CTE Online curriculum leadership team.
