Promote your CTSO PBL Project

Contributed By

California Educators Together

Originally developed by

Jennifer Beier (View Original)

Subjects

Education & Training Hospitality & Tourism

License

CC BY-SA

Standards

California Common Core State Standards - English Language Arts

CCRA.W.4 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
SL.11-12.5 Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.

Career Technical Education Framework for California Public Schools

ECDFS.PS.B.B10.6 Plan, produce, and evaluate demonstrations that educate consumers and promote a variety of products.

Promote your CTSO PBL Project

Who better than your students to promote your program or your Career Technical Student Organization (CTSO)? In this project, students will use their knowledge to create a commercial to "sell" your CTSO program or Family, Career and Community Leaders of America (FCCLA). Lesson 1 - In this lesson, students are introduced to Advertisement Persuasive Techniques by taking notes from a PowerPoint presentation, watching commercials and debating print ads. Lesson 2 - In this lesson students will watch a television show and analyze television commercials to learn about Target Demographics. Lesson 3 - Students will create a Logo, Slogan and Jingle to use in their commercial to promote your program or CTSO. Lesson 4 - In the final lesson, students will create a commercial using Advertisement Techniques to promote your program or CTSO. Lesson 4 of 4. This project is brought to you by Jennifer Beier (CTE) with support from the CTE Online curriculum leadership team and detailed coordination provided by the Course Team Lead Joshua Bradley.