Agricultural Marketing From Farm to Table PBL Project

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Dane White (View Original)

Agricultural Marketing From Farm to Table PBL Project

From farm to table... with a creative twist! In this project students will take a behind-the-scenes look at the science and art of food marketing, diving in to a world filled with career possibilities and relevant application to the agriculture industry. This PBL project will ask students to take a raw commodity and develop a value-added product and associated marketing plan with it. Woven throughout the project are the steps in marketing and the financial fundamentals that drive agricultural decision-making. Students will ultimately present their portfolio and plan at the conclusion of the unit. Lessons in this project include: Lesson 1- Introduction to agricultural marketing Lesson 2- Marketing Fundamentals- the 4 Ps Lesson 3- Marketing and budgets Lesson 4- Agrimarketing Plan: Putting it All Together This project is brought to you by Dane White with support from the CTE Online curriculum leadership team and detailed coordination provided by Team Lead Laura Gallardo.
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